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AR Spatially
22 Sept, 13:00
AR glasses Specs got shown live on stageSnap CEO Evan Spiegel put on Specs and demoed them in front of a live audience.What the demo covered:▫️ Palm and finger controls: a menu appears on your hand, opened with a tap from the other▫️ Snapchat - snap a photo with your fingers, make video calls where the other person sees through your eyes▫️ YouTube right in the glasses, launched through the voice assistant▫️ Shopify-powered AR shopping - place a product in your room at true scale and buy it with one tap▫️ An official Harry Potter AR experience made with HBOSpecs are priced at $2,195 and positioned as the first fully standalone true AR glasses.No confirmed ship date yet. But choosing to demo this live, not inAR Spatially
22 Sept, 08:14
An Entire Country as One AR ObjectSingapore wants to "digitize" itself completely - so robots and AR devices can understand the city as precisely as GPS understands coordinates.Niantic Spatial and the Singapore Land Authority want to build a VPS at the scale of an entire country.Here's the idea: Singapore already has detailed 3D scans of the whole city, made for maps and urban planning. Normally, for AR navigation to work precisely, every street has to be scanned separately - slow and expensive.The question here is whether you can just take existing government data and turn it into a precise navigation system, without rescanning anything from scratch.If it works, this won't just be navigation in an app. It'll be precise, centimeter-level positioning for robots, drones, emergency services, and any AR object that needs to know exactly where it is.Right now, this kind ofAR Spatially
21 Sept, 12:12
visionOS 27 opens Vision Pro to tracked physical objects and accessoriesThe new visionOS 27 release expands one of the most important APIs for spatial developers: spatial accessories - previously limited to first-party devices like the Logitech Muse and PS VR2 Sense controllers - can now be built from scratch by third-party manufacturers.The recipe is simple: a constellation of LEDs plus an IMU (inertial measurement unit) plus a Bluetooth chip inside the device, and Vision Pro tracks it as a full 6DoF object.Separately, Apple upgraded regular object tracking (for objects with no embedded electronics - just a 3D scan): it now supports tracking moving and handheld items at high frame rate, not just stationary ones.Apple is also shipping reference hardware from DFRobot and MikroE - ready to use directly in apps, no need to build your own electronics from scratch.For AR industryAR Spatially pinned a video
21 Sept, 06:25
AR Spatially
20 Sept, 13:10
Snap Unveils Updated AR GlassesThe headline feature is Specs Intelligence: an AI system that analyzes app data, takes the user’s goals, habits, and contacts into account, and proactively displays relevant information in their field of view - no prompt required.Other highlights include:▫️A virtual screen for YouTube and HBO Max▫️Spotify, navigation, real-time translation across 60 languages, and nearby recommendations powered by Tripadvisor▫️AR experiences for basketball, developed in partnership with the NBA and WNBA, as well as soccer and golf▫️Apollo 11 and Starmap experiences▫️Connected Lenses, which allow two Specs users to see and interact with the same digital objects in the real world. Early experiencesAR Spatially
17 Sept, 15:41
when you've got creative block, but there's an assistant right there to help you out ❤️But seriously - we're excited to show off our new product: an AR AI assistant!Neural nets went from text chat to voice and an avatar on screen. The next step is your own personal AI assistant right there in augmented reality.3D, with emotions and animations, right there with you, wherever you are.This is the first iteration of our AR AI assistant - available now in the AR Spatially app.📱 App Store 📱 Google PlayNext up we're adding more assistants for different needs and ages, and making them even more alive.Download and try it now 👇AR Spatially
11 Sept, 13:59
Independent experts are arriving at the exact same conclusion we've been making: AR will replace smartphones. Sooner than you think.The future of AR is being built right now - by the people who try, fail, push against the limits of the technology, ask other creators for advice, and take the first step anyway.We're one of them.And we're glad to welcome anyone else who wants to ride this wave onto our platform - artists, creators, enthusiasts, brands, and businesses.The ones who'd rather build than watch others build.Join us - let's build this future together!AR Spatially
10 Sept, 11:31
QUANTUM CHOICE CHRONICLES 🦋 CHAPTER 2 - EPISODE 6The footage rushed into the past. And then something flashed in the corner of the screen.Janus slowed down, rewound a bit…And — “What nonsense…”Over the sea, a Butterfly hovered. An absurd 3D model. Its milky wings were adorned with black obsidian framed in liquid gold.“What idiot left this garbage in the working layer?” Janus grumbled. “Zoom in. Delete.”His hand reached for the butterfly to throw it beyond the visible area. But as soon as he touched its wing, reality shifted and flew apart. With every beat of its wings—back, faster and deeper into the past.To be continued ———————————The story is only heating up - stay tuned for the next episode! 👀AR Spatially
8 Sept, 12:54
If you can't tell "marker-based AR" from "SLAM tracking," you can't tell a real AR proposal from a good-looking pitch deck.We just published part two of our AR series on the blog, missed part one?This one goes under the hood.Inside:▫️ What actually happens between your camera opening and an AR object appearing ▫️ Why SLAM tracking is why your AR object doesn't drift through the table ▫️ Marker-based vs markerless AR - the real difference and when each one wins ▫️ How cloud anchors enable persistent AR that "remembers" where it was ▫️ The exact questions to ask any vendor pitching you an "AR project"If part one was AR for everyone, this one is for people who actually need to make decisions about AR - marketers,
AR Spatially
4 Sept, 16:21
And we know which device is next.Look at where big tech is investing right now. You'll get it immediately.The smartphone is the next device up for replacement. Its entire interface will move into glasses: the screen - transparent, controls - gestures, notifications - right in your field of view.And it'll happen quietly. You won't even notice when the future of screens has already arrived.Follow us - we'll show you from the inside 😎AR Spatially
3 Sept, 16:12edited
QUANTUM CHOICE CHRONICLES 🦋 CHAPTER 2 - EPISODE 5In the evening, in his hotel room, Janus put on old industrial AR glasses.Smith obligingly retrieved them from a worn case and connected them with a thick cable to the Chronos-Scanner. And the world swam.“Search for Fateh platforms. Period — starting from commissioning,” commanded Janus.He found himself on a metal giant in the middle of the bay, ten years earlier.Everything around was marked with AR tags: [System pressure: normal], [Engineer Rashid: shift ends at 02:15].He saw the world through the eyes of some technician. Routine.“Speed up. Search for conflicts, panic, errors.”To be continued ———————————AR Spatially
2 Sept, 14:27
Remember that giant Jacquemus bag "rolling" through Paris? Or the giant Coca-Cola can "crashing" into a billboard?Everyone thought it was AR. Everyone was wrong.That's FOOH - Fake Out-of-Home. CGI video that looks like AR but isn't.We wrote a full breakdown on our blog:▫️ What actually separates FOOH from real AR ▫️ Why marketers keep confusing them ▫️ The hidden risks of FOOH that never make it into case studies ▫️ When FOOH works, and when you need real ARSpoiler: if your audience needs to physically do something - show up, touch, scan - FOOH is useless.Read the full article here 👉 https://arspatially.com/blog/fooh-vs-arCan you spot the difference between FOOH and AR at first glance?🤔
AR Spatially
25 Aug, 10:50
You know what will make 2030 different from 2026?Nothing.We'll just stop noticing the difference.By 2030, AR glasses will cost about the same as a smartphone does today. They won't be worn by tech enthusiasts - they'll be worn by your parents, your colleagues, and the neighbor down the hall.Navigation will disappear from phones and appear directly in your field of view. Price tags in stores will show reviews and ingredients in your language. Cafes, museums, entire streets - all layered with digital content invisible without glasses.AI characters will greet you at storefronts, explain exhibits in galleries, guide you through cities. Not from a script - in real conversation.And the most interesting part - none of this will feel like a revolution. It'll just be background. The way Wi-Fi, GPS, or wireless headphones are now.A revolution only looks like magic in the year itAR Spatially
24 Aug, 13:40
We wrote a big guide for our blog - what AR actually is, in plain English.Honestly, AR is so hyped right now that even people inside the industry sometimes get confused. Everyone's talking about "spatial computing," "the metaverse," "AI glasses," "AR vs VR" — and it turns into noise.So we decided to start from the beginning.In the new article:▫️ What AR is in one sentence (and why it's not the metaverse) ▫️ Where you've already used AR without realizing it ▫️ The real difference between AR, VR, Mixed Reality, and Spatial Computing ▫️ Why 2026 is the year AR stopped being a novelty ▫️ Which devices already support AR (spoiler: your phone)It's part one of a trilogy - next up we'll break down how AR actually works
AR Spatially
20 Aug, 15:37
QUANTUM CHOICE CHRONICLES 🦋 CHAPTER 2 - EPISODE 4Smith leaned closer, and the smell of cheap cologne wrinkled Mr. Wolfe’s nose.“There is one… unofficial tool. The Chronos-Scanner. Delivered contraband. Allows connection to closed AR channels of the past. Everything recorded through glasses. Tested on Fateh — it works. You can peek at their dirty laundry.”“Illegal?” Janus Wolfe looked at Smith in such a way that he shrank. Then he smiled.“Excellent. Just how I like it. I think you and I will become friends.”To be continued ———————————Stay tuned for new episodes.AR Spatially
18 Aug, 14:49
Ever wondered how your phone "knows" what it's looking at?Spoiler: it's not magic, it's math. We break down exactly how AR image recognition works - from feature points to the moment digital content locks onto a real object.No CS degree required - check out the full breakdown in our blog article
AR Spatially
14 Aug, 14:23
Friday vibes from our 3D artist - he dropped a familiar face from a certain famous game into augmented reality.And the character seems right at home 😁Which pop-culture hero would you want to see in AR next? 👀AR Spatially
13 Aug, 14:14
Thursday AR DigestThree of the most interesting stories from AR, spatial computing, and machine learning over the past weeks.🏛 The Louvre launched an AR tour with SnapchatThe world's largest museum, in partnership with Snapchat, launched "The Incredible Unknowns of the Louvre" - an AR experience that brings to life artworks visitors usually walk past. Right on their smartphones, no special infrastructure needed.The signal here is important: institutions the size of the Louvre no longer treat AR as an experiment. AR is becoming standard storytelling infrastructure - the way audio guides once were.🗺 Niantic Spatial launched a global 3D map of the worldThe company spun out from the makers of Pokémon GO released an updated Scaniverse - a platform that turns physical spaces into 3D models. They also launched Visual Positioning System 2.0 for precise geolocation insideAR Spatially
12 Aug, 14:39
QUANTUM CHOICE CHRONICLES 🦋 CHAPTER 2 - EPISODE 3"We absorb and divide the company. Sell Fateh to All Oil Industries. The NUR laboratories - piece by piece to all interested parties. Everyone wants control technologies for managing workers now.”“This won’t be easy. They don’t show it, but they have their own mind. They have an impeccable reputation and never give up,” Smith stated.“We've seen such,” Janus was always aroused by such complexities. “Meeting with the board of directors is tomorrow. I must know everything… I repeat—every weakness of Oasis Energy.”To be continued ———————————Stay tuned for new episodes.AR Spatially
11 Aug, 11:41
We just published a deep technical piece on Medium - about the biggest hidden limitation of standard AR.There's a popular technology called Augmented Image: you anchor a 3D model to a real-world image, and it "comes to life." Works out of the box on Android and iOS. Great for gallery paintings, posters, product packaging.But it has two problems:1. Only works within 5 meters. So a painting on a wall - yes. A logo on a skyscraper - no.2. Doesn't recognize "simple" images. Minimalist logos, monochrome compositions - the standard algorithm just misses them.And what do we work with? AR installations on real buildings in Dubai, including the Burj Khalifa. The standard stack doesn't cut it here.We spent six months figuring out how to get around this.In the article:▫️ Why ARCore and ARKit work the way they do ▫️ Wh
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