A third placement, "Banner in Bot," has appeared in the Telegram Ads interface. A personalized banner is displayed inside bots, with ad targeting based on user parameters determining who sees it. This new option is listed under "Ad placement" alongside "Message in Channel" and "Banner in Video." As reported by MTS AdTech to kod.ru, the banner appears in any bot with an audience of 1000 or more users per month, and it's not possible to select a specific bot. The format is minimalist, consisting of text, a logo, and custom emoji, without images or videos. The minimum cost per impression is set at the level of the "Target Users" category.
User ad targeting itself is not new; the "Users" tab, which allows selecting countries and cities, languages, interests, and device types, has been available in the interface for years. What's new is specifically the placement.
